NEW YORK, June 13, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Green Marketing Industry
http://www.reportlinker.com/p0552766/Global-Green-Marketing-Industry.html?utm_source=prnewswire&utm_medium=pr&utm_campaign=Hotel_and
This report analyzes the worldwide markets for Green Marketing in US$ Billion. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 308 companies including many key and niche players such as Canon, Inc., Cereplast, Inc., Del Monte Foods, Fairmont Hotels & Resorts, Inc., Frito-Lay North America, Inc., General Electric Company, General Motors Company, Herman Miller, Inc., Mary Kay, Inc., Nike, Inc., The Clorox Company, The Procter & Gamble Company, Toyota Motor Corporation, Unilever N.V, and Wal-Mart Stores, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
2. INDUSTRY OVERVIEW 4
Green Marketing: A Buoyant Market 4
Recession and Green Marketing 5
Current and Future Analysis 5
Growth Drivers 6
Challenges & Issues with Green Marketing Initiatives 6
Credibility of Environmental Claims 7
Consumer Perceptions - Not Always Right 7
Future Relevance of Present Environmental Decisions:
A Persistent Issue 7
Bowing Down to Competitive Pressures 7
Pressure of Cost Reduction and Profit Enhancement 7
Development of Standards 8
Over-Ambitious Presumptions 8
3. MARKET DYNAMICS 9
The Role of Environmental Labels 9
Internet - The Medium for Information Dispersal 9
Investment Initiatives of Green Companies 10
Government Funding for Green Initiatives 10
Green Packaging for Food and Beverage Market 10
Green Packaging - The Role of Bioplastics 10
Bioplastics - Are They Truly Biodegradable? 11
Grappling with Ethical Challenges 11
Sustainability in Beauty Packaging Market 12
Green Trends in Buildings 12
Green Marketing & Children's Wear Industry 12
Energy Conservation in ICT Sector 12
Household Cleaning Products 13
Green Marketing in Apparel Industry 13
High Cost Hampers Sales 14
Focus on Waste Reduction 14
Significant Influence of Regulations and Standards 14
4. PRODUCT OVERVIEW 15
Green Marketing - An Introduction 15
Social, Retail, Environmental Aspects of Green Marketing 15
The Need for Green Marketing 16
Historical Perspective 16
'Green' Products 17
Green Initiatives of Select Companies 17
Life Cycle Analysis: Determining Product's Greenness 18
How is Green Marketing Different from Other Advertising Forms? 18
The Four Ps of Green Marketing 19
Businesses & Green Marketing Initiatives 20
Regulatory Pressure 21
Regulatory Specifications in Select Countries 22
Social Responsibility 22
Cost/Profit Factors 22
Competitive Pressures 22
Green Consumer 23
Levels of Green Marketing 23
Transformative Green Marketing 23
Normative Green Marketing 24
Strategic and Operative Green Marketing 24
Eco-Sponsoring and Eco-Labeling 25
5. PRODUCT INNOVATIONS/INTRODUCTIONS 26
Whirlpool Unveils Duet 26
Whirlpool Unveils 'Green Generation' Range of Resource-Saving
Appliances 26
Kimberly-Clark Unveils Scott Naturals Smart Flush Bags 26
Green Irene Unveils Enzyme Cleaners 27
SAPOS Unveils Natural Cleaners and Green Cleaning Products 27
Newell Rubbermaid Introduces Paper Mate Biodegradable 27
Unilever Unveils Sustainable Living Plan 28
Sunchips Rolls Out First-Ever Fully Compostable Chip Bag 28
Great Atlantic & Pacific Tea Unveils Green Way 28
Seayu Enterprises Unveils Clean+Green 28
Martha Stewart Enters into Agreement with Hain Celestial 29
Clorox Unveils Green Wipes 29
iGo Unveils Green Laptop Charger 29
Betagro Introduces Kooling Max 29
GRIP Promotions Introduces Green Alternative for Unattractive
Appliances 30
Clorox Introduces Range of Natural Cleaning Products 30
Marcal Paper Mills Unveils Marcal Small Steps 30
6. RECENT INDUSTRY ACTIVITY 31
Siegwerk Takes Over Environmental Inks 31
ULC Standards Takes Over TerraChoice 31
P&G Unveils Green Marketing Efforts 32
Newell Rubbermaid Brands Enters into Partnership with TerraCycle(TM) 32
Cereplast Collaborates with Oculus3D 32
HGTV Enters into Partnership with Serta 33
Duane Reade Announces EcoClub Customer Reward Program 33
GM Produces Chevrolet Volt Parts Using Recycled Plastic Booms 33
Ethicalsuperstore.com Merges with Natural Collection 34
Ethos Environmental Collaborates with Thrive Worldwide 34
Frito-Lay North America Partners with TerraCycle 34
Cryobanks International Undertakes Paperless Marketing Initiative 35
Homeland Integrated Security Systems Promotes Cyber Tracker 35
Invicta Group and United Fuel Savers Ink Marketing Agreement 35
7. FOCUS ON SELECT KEY PLAYERS 36
Canon, Inc. (Japan) 36
Cereplast, Inc. (US) 36
Del Monte Foods (US) 36
Fairmont Hotels & Resorts, Inc. (Canada) 37
Frito-Lay North America, Inc. (US) 37
General Electric Company (US) 38
General Motors Company (US) 38
Herman Miller, Inc. (US) 38
Mary Kay, Inc. (US) 39
Nike, Inc. (US) 39
The Clorox Company (US) 40
The Procter & Gamble Company (US) 40
Toyota Motor Corporation (US) 41
Unilever N.V (The Netherlands) 41
Wal-Mart Stores, Inc. (US) 42
8. GLOBAL MARKET PERSPECTIVE 43
Table 1: World Recent Past, Current and Future Analysis for
Green Marketing by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Billion for Years 2009 through 2017 (includes corresponding
Graph/Chart) 43
Table 2: World Historic Review for Green Marketing by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Billion for Years
2003 through 2008 (includes corresponding Graph/Chart) 44
Table 3: World 15-Year Perspective for Green Marketing by
Geographic Region - Percentage Breakdown of Annual Revenues
for US, Canada, Japan, Europe, Asia-Pacific, Latin America,
and Rest of World Markets for Years 2003, 2010 and 2017
(includes corresponding Graph/Chart) 45
9. THE UNITED STATES 46
A. Market Analysis 46
Trend Towards Green Products and Services 46
Eco-Awareness Drives Green Marketing 46
Recession Fails to Ebb Green Marketing Growth 47
Impact of Recession on Recyclables 48
Impact of Eco-labels on Consumer Purchasing Pattern 48
Green Marketing Defies Market Norms 49
Table 4: Number of New Sustainable Product Launches
(2004-2008) (includes corresponding Graph/Chart) 49
FTC GreenGuides for Green Marketing Claims 49
Environmental Claims Requiring Substantiation as per FTC's
GreenGuides 50
Proposed Updates Related to Green Marketing Claims in the
GreenGuides 51
Clarity in Claims 52
Targeting Specific Consumer Segments 52
Challenges Facing Green Marketing 52
Lack of Unified Definition 52
Falsified Claims 52
High Cost 53
Limited Recall Value 53
Internet: An Effective Medium for Promoting Green Marketing 53
Overview of Select Green Sectors 54
Green Buildings 54
Table 5: Resource Consumption and Emissions of Buildings
as % of Total Emissions and Resources in the US 54
Benefits of Green Buildings 55
Demand for Green Building Materials to Exhibit Continuous
Growth 55
Certification and Standards for Green Marketing 56
Green Household Products 56
Green Vehicles 57
Green Packaging 57
Recycled Content Packaging & Biodegradable Plastic - High
Growth Prospects 58
Bottled Water: Facing Environmentalists' Disapproval 58
Green Foods 58
Organic Food Products Marketing - Affected by Recession 59
Pet Products 59
Apparel 59
Green Marketing in Garment Industry 59
Green Power 60
Green Power Marketing 60
B. Market Analytics 61
Table 6: US Recent Past, Current and Future Analysis for
Green Marketing Analyzed with Annual Revenue Figures in US$
Billion for Years 2009 through 2017 (includes corresponding
Graph/Chart) 61
Table 7: US Historic Review for Green Marketing Analyzed
with Annual Revenue Figures in US$ Billion for Years 2003
through 2008 (includes corresponding Graph/Chart) 62
10. CANADA 63
Market Analysis 63
Table 8: Canadian Recent Past, Current and Future Analysis
for Green Marketing Analyzed with Annual Revenue Figures in
US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) 64
Table 9: Canadian Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) 64
11. JAPAN 65
Market Analysis 65
Table 10: Japanese Recent Past, Current and Future Analysis
for Green Marketing Analyzed with Annual Revenue Figures in
US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) 65
Table 11: Japanese Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) 66
12. EUROPE 67
A. Market Analysis 67
Outlook 67
European Efforts in Green Marketing 67
Consumer Skepticism - A Major Challenge 67
Green Investments on the Rise 67
Green Buildings 68
Germany 68
United Kingdom 68
Green Marketing in the Times of Recession 68
B. Market Analytics 69
Table 12: European Recent Past, Current and Future Analysis
for Green Marketing by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Revenue Figures in US$
Billion for Years 2009 through 2017 (includes corresponding
Graph/Chart) 69
Table 13: European Historic Review for Green Marketing by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Revenue Figures in US$ Billion for Years 2003
through 2008 (includes corresponding Graph/Chart) 70
Table 14: European 15-Year Perspective for Green Marketing
by Geographic Region - Percentage Breakdown of Annual
Revenues for France, Germany, Italy, UK, Spain, Russia, and
Rest of Europe Markets for Years 2003, 2010 and 2017
(includes corresponding Graph/Chart) 71
13. ASIA-PACIFIC 72
A. Market Analysis 72
Outlook 72
Australia 72
Green Trend in IT 72
B. Market Analytics 73
Table 15: Asia-Pacific Recent Past, Current and Future
Analysis for Green Marketing Analyzed with Annual Revenue
Figures in US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) 73
Table 16: Asia-Pacific Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) 73
14. LATIN AMERICA 74
Market Analysis 74
Table 17: Latin American Recent Past, Current and Future
Analysis for Green Marketing Analyzed with Annual Revenue
Figures in US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) 74
Table 18: Latin American Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) 75
15. REST OF WORLD 76
A. Market Analysis 76
Outlook 76
South Africa 76
B. Market Analytics 77
Table 19: Rest of World Recent Past, Current and Future
Analysis for Green Marketing Analyzed with Annual Revenue
Figures in US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) 77
Table 20: Rest of World Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) 77
COMPETITIVE LANDSCAPE
Total Companies Profiled: 308 (including Divisions/Subsidiaries - 326)
------------------------------------------
Region/Country Players
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The United States 232
Canada 12
Japan 7
Europe 42
France 3
Germany 10
The United Kingdom 12
Italy 1
Rest of Europe 16
Asia-Pacific (Excluding Japan) 30
Latin America 3
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